Final - Report of the EU Project: Crisis Communication

1,76

MB

131

stron

3561

ID

European Commission

2003

rok

Content:

Introduction 8

1. Curriculum 12

1.0 Introduction 13

1.0.1 Content, structure and purpose of the guidelines 13

1.0.2 Recommendations 14

1.0.3 Matrix 15

1.0.4 Learning contents 16

1.0.5 Instruction procedures 17

1.0.6 Media 17

1.0.7 Seminar documents 17

1.1 Details of the seminar 18

1.1.1 Seminar level 18

1.1.2 Duration 18

1.1.3 Target group 18

1.1.4 Seminar description 18

1.2 Proposed time table 19

1.3 Modules, objectives, contents 21

1.4 Detailed recommendations on individual module 24

1.4.1 Crisis Management introduction 25

1.4.2 Purpose and strategy of crisis communication 26

1.4.3 Basics of crisis communication 27

1.4.4 Practical work on basics of crisis communication 28

1.4.5 How the media work 29

1.4.6 Social / political and legal impact on crisis communication 30

1.4.7 Psychological impact on crisis communication 31

1.4.8 Practical work on psychological impact on crisis communication 32

1.4.9 Work before the Crisis 33

1.4.10 Work during the crisis – crisis communication in practice 34

1.4.11 Review of crisis communication in practice 35

1.4.12 Work after the crisis 36

1.4.13 Networking (optional) 37

2. Annex

2.1 Objectives of the project 39

2.2 Timeline of events 40

2.3 Summaries of workshops 1 & 2 42

2.3.1 Workshop 1 43

2.3.1.1 The objective of workshop 1 43

2.3.1.2 Summary of results 44

2.3.1.3 Agenda of the actual workshop 45

2.3.1.4 Summary of group work results 46

2.3.1.5 Case studies 53

2.3.1.5.1 “Explosion in Enschede“ 53

2.3.1.5.2 “Sinking of the Estonia“ 56

2.3.1.5.3 “Hoof and mouth disease in Great Britain “ 59

2.3.1.5.4 “Terrorist attacks on New York” 63

2.3.1.5.5 “Train accident of Eschede“ 66

2.3.1.5.6 “Reactor accident“ 69

2.3.1.6 Tasks for the group work 70

2.3.1.7 Participant list 71

2.3.2 Workshop 2 76

2.3.2.1 Workshop summary 77

2.3.2.1.1 Target group 77

2.3.2.1.2 Final definition of subject area 77

2.3.2.1.3 Seminar description 77

2.3.2.1.4 Contents of subject area 77

2.3.2.1.5 Seminar structure 79

2.3.2.2 Agenda of the actual workshop 79

2.3.2.3 Instructions for the 2nd workshop 80

2.3.2.4 Group work 1-4: Tasks 82

2.3.2.4.1 Group work 1 82

2.3.2.4.2 Group work 2 82

2.3.2.4.3 Group work 3 82

2.3.2.4.4 Group work 4 82

2.3.2.5 Group work 1-4: Results 83

2.3.2.5.1 Result of group work 1 83

2.3.2.5.2 Result of group work 2 83

2.3.2.5.3 Result of group work 3 89

2.3.2.5.4 Result of group work 4 93

2.3.2.6 List of participants 98

2.4 Test course details 101

2.4.1 Basics 102

2.4.2 Date / duration 102

2.4.3 Course description 102

2.4.4 Timetable 102

2.4.5 Learning objectives, learning goal, learning contents 102

2.4.6 Participants 116

2.4.7 Observer & lectures 118

2.4.8 Results of the test course 107

2.5 Presentations and handouts 121

2.5.1 Crisis management introduction 122

2.5.2 Crisis communication: purpose & strategy 123

2.5.3 Crisis communication: purpose & strategy 124

2.5.4 The role of the media / how the media work 125

2.5.5 Psychological aspects of crisis & crisis communication 126

2.5.6 Crisis communication preparedness 127

2.5.7 Case study 2 128

2.5.8 Crisis communication in practice 129

2.5.9 Crisis communication team group work 130

2.5.10 Work after the crisis 131