| | Promotion and Diffusion of the EU Eco-Label in Italy and the |
| | 1,01 | | MB | Benelux |
| | 131 | | stron |
| | 5846 | | ID | Bocconi University |
| | 1999 | | rok |
| | Table of Contents |
| | EXECUTIVE SUMMARY 3 |
| | TABLE OF CONTENTS 6 |
| | 1. INTRODUCTION 12 |
| | 1.1. Promoters 12 |
| | 1.2. Objectives 13 |
| | 2. METHODOLOGY OF THE PROJECT 14 |
| | 2.1. Assessment of the current situation 14 |
| | a) Consumers 14 |
| | b) Retailers 14 |
| | c) Industry 14 |
| | d) Institutional aspects 15 |
| | 2.2. Identification of barriers and opportunities for the EU Eco-Label 15 |
| | 2.3. Definition of a strategy for the promotion of the scheme 16 |
| | 2.4. Case studies 16 |
| | 3. ACTIVITIES OF THE FIRST PHASE 17 |
| | 3.1. The situation in Italy and the methodology for selecting companies 17 |
| | 3.1.1. Actions towards Italian manufacturers 18 |
| | 3.1.1.1. Electric appliances (refrigerators, washing machines and dishwashers) 18 |
| | Situation in the sector 18 |
| | Actors involved 18 |
| | Approach and attitudes towards the EU Eco-Label 18 |
| | a) ANIE 18 |
| | b) Merloni 19 |
| | c) Zanussi-Electrolux 20 |
| | d) Whirlpool 20 |
| | Comments 21 |
| | 3.1.1.2. Detergent producers 21 |
| | Situation in the sector 21 |
| | Actors involved 21 |
| | Approach and attitudes towards the EU Eco-Label 21 |
| | a) Assocasa 21 |
| | b) DECO 22 |
| | Comments 22 |
| | 3.1.1.3. Textile (T-shirts & bed linen) 22 |
| | Situation in the sector 22 |
| | Actors contacted 22 |
| | Approach and attitudes towards the EU Eco-Label 23 |
| | a) Federtessile 23 |
| | b) Zucchi 23 |
| | c) Madival 24 |
| | d) Bailo 24 |
| | Comments 25 |
| | 3.1.1.4. Light Bulbs 25 |
| | Situation in the sector 25 |
| | Actors involved 25 |
| | Approach and attitudes towards the EU- Eco-Label 25 |
| | a) ANIE 25 |
| | b) OSRAM 25 |
| | Comments 26 |
| | 3.1.1.5. Indoor paints 26 |
| | Situation in the sector 26 |
| | Actors involved 26 |
| | Approach and attitudes towards the EU Eco-Label 26 |
| | a) Companies of the Genoa district 26 |
| | b) Companies operating in Tuscany 27 |
| | Comments 27 |
| | 3.1.1.6. Paper products 28 |
| | Situation in the sector 28 |
| | Actors involved 28 |
| | Approach and attitudes towards the EU Eco-Label 28 |
| | a) Assocarta 28 |
| | b) Lucart 28 |
| | c) Cartiera Favini 29 |
| | Comments 29 |
| | 3.1.2. Actions towards Italian retailers 30 |
| | Actors involved 30 |
| | Approach and attitudes towards the EU Eco-Label 30 |
| | a) Coop 30 |
| | b) The Rinascente Group 30 |
| | c) Esselunga 31 |
| | 3.1.3. Actions towards other Actors in Italy 31 |
| | 3.1.3.1. COMPETENT BODIES 31 |
| | Actors involved 31 |
| | Approach and attitudes towards the EU Eco-Label 31 |
| | a) The Comitato Eco-Label e Ecoaudit (Competent Body) 31 |
| | b) ANPA 32 |
| | 3.1.3.2. ENVIRONMENTAL ASSOCIATIONS 32 |
| | Actors involved 32 |
| | Approach and attitudes towards the EU Eco-Label 32 |
| | a) WWF Italia 32 |
| | b) Legambiente 32 |
| | 3.2. The situation in the Benelux and the methodology for selecting companies 33 |
| | Methodology for selecting Dutch companies 33 |
| | Copy paper & Tissue Paper 33 |
| | Textile 33 |
| | Paints 34 |
| | Household appliances 34 |
| | Methodology for selecting Belgian and Luxembourg companies 34 |
| | Gathering of addresses 34 |
| | The written questionnaire 35 |
| | Result of the survey 35 |
| | Follow-up of the written questionnaire 35 |
| | 3.2.1. Actions towards Benelux manufacturers 35 |
| | 3.2.1.1. Paints and varnishes 35 |
| | Situation in the sector 35 |
| | Approach and attitudes towards the EU Eco-Label 36 |
| | a) VVVF: Vereniging van Verf- en Drukinktfabrikanten (NL) 36 |
| | b) Akzo Nobel (NL) 36 |
| | c) IVP (Belgian Federation of producers of paints, printer’s and varnishes) (B) 36 |
| | d) Boss Paints (B) 37 |
| | e) Herberts Belgium (B) 37 |
| | f) NOF Europe (B) 37 |
| | g) Libert Paints and Co. (B) 37 |
| | Comments 38 |
| | 3.2.1.2. Copy paper 39 |
| | Situation in the sector 39 |
| | Approach and attitudes towards the EU Eco-Label 39 |
| | a) Cobelpa (Belgian federation of copy paper producers) 39 |
| | b) Berghuizer (NL) 39 |
| | c) Steinbeis Temming (NL) 40 |
| | d) Stora (NL) 40 |
| | e) Modo Van Gelder (NL) 40 |
| | f) Xerox Limited (NL) 40 |
| | g) Aurora Production (BE) 41 |
| | h) Benecor (BE) 41 |
| | i) EEC (BE) 41 |
| | j) Epacar (BE) 41 |
| | k) Esselte (BE) 42 |
| | l) P&T Production (BE); SAPPI (BE) 42 |
| | m) PB Papier (BE) 42 |
| | n) Pandava (BE) 42 |
| | o) Horgen Benelux (NL) 43 |
| | p) Papeteries D. Blanchard (BE) 43 |
| | Comments for the paper product groups 44 |
| | 3.2.1.3. Textile 44 |
| | Situation in the sector 44 |
| | Approach and attitudes towards the EU Eco-Label 45 |
| | a) Febeltex (Belgian Federation of textile manufacturers) 45 |
| | b) Lybeert socks (NL) 45 |
| | c) Gerlon Confection (NL) 46 |
| | d) PTT Post Corporate Fashion Services (NL) 46 |
| | e) Aquanova (BE), Botissu (BE) and Stone Fashion (BE) 46 |
| | f) Art & Color (BE) 46 |
| | g) Lievens Confectie (BE) 46 |
| | h) Textrading (LU) 47 |
| | Comments 47 |
| | 3.2.1.4. Washing machines, dishwashers and refrigerators (household appliances) 47 |
| | Situation in the sector 47 |
| | Approach and attitudes towards the EU Eco-Label 48 |
| | a) Vlehan: Vereniging Leveranciers van Huishoudelijke Apparaten in Nederland (NL) 48 |
| | b) Frenko (NL) 48 |
| | c) Ets. Meurice (BE) 49 |
| | d) MTS Benelux (BE) 49 |
| | e) Polti Products Belgium (BE) 49 |
| | f) SMEG Belgium (BE) 50 |